Advertising Information

Advertising Options

All advertising sold for monthly rates (as opposed to CPM/CPC rates).
150x125, 468x60, and 728x90 sized banners available for low monthly rates.
Ultra-Targeted banners available, rates dependent on the scope of the campaign.
Discounts available for 3+ months of commitment.

Advertising Rates

Most advertising companies are not interested in hosting your ads unless you are willing to commit thousands of dollars monthly. Hockeydb.com realizes that small business owners can't afford to take such risks. We have advertising options that will help you as a small business owner.

A 150x125 banner is permanently placed on the front page and is rotated onto the player search page 20% of the time.
A 468x60 banner is rotated 20% of the time across all pages on hockeydb.com and will show at least once in the visitors first 3 pages viewed.
A 728x90 co-branding banner is given permanent placement on the front page, and is rotated 20% of the time across all pages on hockeydb.com. Only one 728x92 banner is sold per month.

We offer these ad spaces using a pricing model that you are familiar with -- monthly subscriptions.

150 x 125 size: $400/month	468x60 size: $750/month
728x90 co-branding size: $1500/month

All prices are in US dollars, and must be payable in US dollars

You will reach over 425,000 different people interested in hockey each month with any campaign on hockeydb.com.

The advertising space is limited so that there aren't dozens of banners in viewers' faces. Most other sites wouldn't give you that volume of targeted exposure for any less than $1000. You can't get a month's worth of classified ads in the Hockey News for anywhere near that amount. And you are guaranteed to be part of a limited number of targeted advertisers on the site.

By showing your ads to a targeted audience, you will receive many interested visitors from Hockeydb.com. You can sell those people whatever you want without having to pay us a commission; there is no extra charge if you have a product that is very desirable or a banner that really catches peoples' eyes.

You won't have to worry about counting each and every impression or click in the fear that you're being cheated. The customers entering your site from Hockeydb.com will be proof enough that the advertising is working. However detailed log statistics are available for your analysis, if you so choose.

You will also get brand recognition for your site. People will see your banner dozens of times and will remember your site when they are looking for the product you offer. Hockeydb.com is used by tens of thousands of hockey fans, hockey players, and hockey administrators monthly, and is highly respected in the industry. Where else can you reach that type of audience?

For all Advertising requests please mail

General Information

In operation in various incarnations since 1995.
Operating as hockeydb.com since August 1998.
Information on over 70,000 professional and amateur hockey players.
Information on over 3,200 professional and amateur hockey teams.
Information on over 200 professional and amateur hockey leagues.
Over 600 logos of defunct and current teams.
Checklists of over 2,800 hockey card sets.
Statistics of players from 1917 to present
Five discussion forums focusing on hockey players and cards.
No other similar reference exists, either in print or on Internet.

Numbers and Demographics

11 million pageviews per month.
over 23,000 daily unique visitors, and over 425,000 unique visitors per month.
In recent survey, 36% of visitors were players or ex-players.
In same survey, 7% of visitors were involved with the operation of a hockey team.
Many repeat visitors -- people bookmark the site and come back often.
Each visitor views an average of 15 pages per session.
Visitors from the US, Canada, and many European countries including England, Sweden, Finland and Germany.

Honors

Named one of minor league hockey's 30 Power Brokers by Just Hockey magazine, Feb. 2004
Featured in the Pittsburgh Post-Gazette, March 20, 2002.
Featured in TSNMAX online magazine, January 2002.
Featured in the Oklahoma City Oklahoman on April 7, 2000.
Three-star hockey site featured in Access Internet magazine October 17, 1999.
Featured in Toronto Star and Montreal newspapers.
An Open-Directory gold-star site.
In the Crease 3-Star award for October 2, 1999.
Selected as Yahoo pick of the Week/Month January 1999.
Netscape pick of the day, January 1999.
Winner of the 1998 Ice Hockey Statistics site of the year, A to Z Encyclopedia of Ice Hockey.
Featured in Beckett Hockey Monthly, July 1998
Used by members of the Hockey Hall of Fame, many minor league media directors, and other members of the media.
Many positive responses from former players contained in the database.